Question: What is that one thing which is common between Queenie Dhody, Kareena Kapoor and Angelina Jolie? They all eat organic food! (That is when they decide to eat of course). But I often wonder why organic food is always associated with the size zero, swanky, red carpet walking, air kissing celebrities.
Is it the health factor or the expense or the exclusivity or all of these? Frankly all this is really in the mind. Health is a universal cause of concern, not meant only for the rich and famous. Don’t blame organic for being expensive. We have so blindly adopted and accepted the pesticide and chemical laden food that the farmers do not see value in growing organic. A premium has to be paid at every level to reach organic food to you. So now you do the math. Coming to exclusive, anything that is pure, labour intensive and yet trying to elbow its way into the market to grow from niche to popular will be exclusive.
Now that I have reasoned with you let us take a mental journey back to your childhood. Didn’t the food cooked by your mother, in the yester-years of un-corrupted life, taste better? Get my point, organic is the way food is meant to be in the first place! And now when you sing praises about “something being different” about your mom’s cooking and crib over unsatisfying food at home, don’t blame the wife, blame the produce used for cooking.
I know this is where you scream in exasperation, “But organic food is so expensive!” So since you are taking a journey to your childhood, stop by the Economics class and rerun the concept of economies of scale in your mind (and rest your agony in peace). It is you, the consumer, who has to help organic build the brawn in the market. Understand your right to safe and original food and bang your fist on the retails desk asking for more. Just as you would like organic to be cheaper we would love to flex muscles with all the middlemen to bring the cost down.
Let’s cut a long story short and think of ourselves as components to a watch, working together to bring in the good times.
Is it the health factor or the expense or the exclusivity or all of these? Frankly all this is really in the mind. Health is a universal cause of concern, not meant only for the rich and famous. Don’t blame organic for being expensive. We have so blindly adopted and accepted the pesticide and chemical laden food that the farmers do not see value in growing organic. A premium has to be paid at every level to reach organic food to you. So now you do the math. Coming to exclusive, anything that is pure, labour intensive and yet trying to elbow its way into the market to grow from niche to popular will be exclusive.
Now that I have reasoned with you let us take a mental journey back to your childhood. Didn’t the food cooked by your mother, in the yester-years of un-corrupted life, taste better? Get my point, organic is the way food is meant to be in the first place! And now when you sing praises about “something being different” about your mom’s cooking and crib over unsatisfying food at home, don’t blame the wife, blame the produce used for cooking.
I know this is where you scream in exasperation, “But organic food is so expensive!” So since you are taking a journey to your childhood, stop by the Economics class and rerun the concept of economies of scale in your mind (and rest your agony in peace). It is you, the consumer, who has to help organic build the brawn in the market. Understand your right to safe and original food and bang your fist on the retails desk asking for more. Just as you would like organic to be cheaper we would love to flex muscles with all the middlemen to bring the cost down.
Let’s cut a long story short and think of ourselves as components to a watch, working together to bring in the good times.
No comments:
Post a Comment