The custom of eating something sweet to celebrate festivities and occasions is not at all new to us even if the definition of that sweet keeps changing. Starting from the auspicious curd-and-sugar combination administered for good luck to chocolates in the new era, different kinds of sweets have entered and stayed on in our lives. But the tradition has not changed.
And though form keeps changing, all over India there are three basic ingredients that have always been used to sweeten up lives. To start with, there is honey. This sweetener has been documented in the Vedic periods as well and Rishis have been known to consume this treasure-trove of health. Honey boosts immunity and as antioxidants that help fight cancer. It is an effective home remedy for a number of common ailments. Honey also is part of Indian tradition in many parts of India. For instance, it is one of the five elements that go into making Panchamrita, a preparation that is offered as Naivedya to the Gods in many ceremonies.
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Then comes Jaggery, sweetness that man learnt to extract and preserve from sugarcane juice so it could be enjoyed for longer. Jaggery is known for its health benefits especially for organs of the respiratory system like Throat and Lungs, Jaggery is a rich source Iron as well. It has a higher proportion of mineral salts too. Jaggery is also used to prepare many traditional sweetmeats like the Rice Kheer in East India and Puffed Rice Laddoos made during Karthigai in South India.
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Last but not the least is the more sophisticated sweetener in the form of sugar, a seasoning that is as essential as salt. It goes into our first cup of tea as also our last glass of milk. And it sweetens our lives the most by being part of most of the sweets that are prepared these days, apart from sweetening our teas, coffees and juices.
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How wonderful it would be if we could find organic variants of all these sweeteners and add a dash of health to our traditions apart from sweetness. We would not have to worry about antibiotics-ridden honey or pesticide and chemical infested jaggery or sugar and that would make all our celebrations a celebration of health.
With exactly this in mind, ProNature brings you organic variants of Honey, Jaggery and Sugar. By replacing conventional variants with these organic variants, you can bring in true health, peace of mind and happiness to your family and do more justice to our traditions…all of which were meant to nourish our bodies well. So for the next celebration, kuch organic meetha ho jaaye?
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