Our Brand Values

If you’ve noticed, we recently changed our look to align better with our brand principles and brand values and are here for you with renewed resolve to bring you closer to nature. And we think this is a good time to let you in on what our brand really stands for and how.

For any brand, its values are its essence. The foundation pillars upon which the brand is built and grows. If the brand were a person, its values really are the personality traits that we identify any person with. They determine what direction the brand may take and what it might become as it grows. And that is why brand values are crucial to any brand at any stage of its lifecycle. 

So what are ProNature’s brand values? They are:

• Integrity
• Passion
• Trust
• Friendly
• Competent
• Caring
• Inspiring

ProNature is completely transparent in all its operations and is quite open when it comes to sharing operational data. All this derives directly from ProNature’s belief in Integrity.

Easy access to organic food is one of ProNature’s highest priorities and it is our Passion for organic food and health that makes us believe that organic food must be easily available everywhere…not just is select ‘gourmet stores’ and large supermarkets. And we constantly strive to achieve this access.

ProNature does not offer even a single product that is not certified organic. None of the products are sold as ‘Natural’ or ‘Made with organic ingredients’. We would like to be a brand that can be Trusted to deliver the highest quality of products by our patrons, with eyes closed.  

We are a Friendly brand to the extent of patrons having a good amount of access to the team members including the founders. We are happy to reach out to people and to let them reach out to us so we can collectively take the cause of an organic lifestyle forward. 

All of ProNature’s products are certified by IMO Control, an internationally recognized Switzerland-based certification body. That shows just how Competent ProNature is.

ProNature has the interests of not only its patrons but its own members as well at heart. For instance, in times of political unrest in one of the cities where our sales team operates, no team member was allowed to venture out until the situation was absolutely safe. We are a Caring brand that takes care to protect the interests of anyone who is associated with us, be it consumers or team members.

With all efforts that involve Depth Distribution Strategy for easy availability of organic food, ProNature aims to be an Inspiring brand that can act as a messenger to spread awareness about organic food and an organic lifestyle among people. We aim to share as much knowledge and information as we can about this wholesome consumer concept that is the organic lifestyle and inspire people to adopt this lifestyle. Because this is about each of us, about our planet and about our future generations.