Turning Over A New Leaf

Have you seen a Neem tree? If you’ve lived in India for a while chances are that you have and more than once. The Neem tree is native to India and this fact reflects in its scientific name – Azadirachta Indica – meaning the free tree of India. It is phenomenal how this tree disperses its virtues to one and all, thus rightly earning its name, and let’s everyone enjoy the gift of purity and natural goodness, an example worth emulating.

So that’s what we are doing. Emulating this virtuous tree and seeking to disperse nature’s bounty to one and all. And not unlike the Neem tree’s young leaves that change colour as they mature, we are changing. We are turning over a new leaf ourselves.

In their own lifecycles, all brands mature and undergo a process of strengthening their foundations, their principles and their philosophy. They learn from their diverse consumer base and both evolve as per the other’s characteristics – the brand and its consumers. ProNature has reached that stage when it feels the need for a new identity that reflects this strengthened vision and consumer base. It is like a growing Neem tree with stronger roots and ready to spread its branches in new directions. And it is changing.

The immediate change you will notice is literally us turning over a new leaf in our logo…from brown to green like the leaves of the Neem. The new logo is also a reflection of our commitment and beliefs – a commitment to a healthier, happier life and concern for the planet. Like the Neem, we want to make nature’s goodness easily available to all for adoption as the way of life. And the logo denotes it all with its select colouring and typeface.

ProNature’s new logo uses the colours Orange, White, Green and Brown. These colours come together in the form of symbols in the logo that has a reversed out letter P that is held by a brown box the counter space of the letter P has a leaf that harmoniously blends in. The logo includes the stamp 100% Organic.

The brown box stands for Mother Earth and the environment. The letter P blends in to symbolize that the brand exists in symbiosis with Mother Earth. The leaf inside the P symbolizes the fact that nature harmoniously co-exists within ProNature and is the very essence of ProNature. The stamp reiterates ProNature’s USP of being different from other organic brands; we sell only pure organic products under this umbrella and absolutely none that are non-organic.

The colours by themselves communicate a vital part each of ProNature’s message. The Orange represents Vibrancy and Energy. It symbolizes our commitment to health. The White represents Purity, Cleanliness and Innocence. It showcases our commitment to be honest to the farmers and the consumers. The Green stands for life, growth, renewal, health and the environment. It is a sign of the environment being one of our highest priorities. The Brown denotes wholesomeness, earthiness, steadfastness, simplicity, friendliness, dependability and health. It denotes the foundation of life on Earth – the soil.

The assertive, friendly and confident Gotham typeface in the logo communicates ProNature’s brand values of Integrity, Trust, Friendliness, Care and Inspiration in an honest tone. 

Together, this combination of elements is the new identity of ProNature. It is our effort to reiterate our philosophies by aligning our identity with them. It is a symbolic representation of our commitment to you and to nature, to bring you together. And we hope that with this change we have become more potent in helping you get closer to nature…just like the Neem tree.